Why Weekend Language Trumps Business Talk by Moe Abdou


I’m often puzzled when I hear someone distinguish the act of delivering a presentation from mere communication.  It’s clear that the former requires thorough preparation, extended research, and deliberate practice while the latter is simply part of getting through life. As a society, we glorify great communicators because they move us emotionally, challenge us intellectually, and inspire us with fresh thinking.  While most tend to be exceptional storytellers, its often their courage to express their vulnerabilities that wins our hearts and captures our minds. 
 
Think for a moment and think about the last time you had to deliver an important presentation... did you use a powerpoint? If so, chances are, you didn’t captivate your audience. In their book, Weekend Language, Andy Craig and Dave Yewman help you shrink the gap between everyday communication and game day presentation.



Further Reading
  • Michael Serbinis: What I've Learned — Visionary Entrepreneur, investor and CEO and Founder of the new healthcare startup, LEAGUE, Michael Serbinis shares what he learned building three disruptive startups, selling two of them and working with Kimbal and Elon Musk.
  • The Startup Glossary: Founders Share Their Go-To Learning Tools — Whether you mispronounced your boss’ name (It’s just Mike, not Mique) or were caught taking a selfie in the elevator, we all have our collection of embarrassing office moments. My most cringeworthy thus far happened when my dad asked our team to go around the table and share the resources we use to learn.
  • How Being Present Laid the Foundation for Rachel Blumenthal's Success — It’s become a running joke between my dad and me that I have a new best friend every day. The adage stems from the common practice I’ve adopted sprinting out of my interviews and exclaiming “I love them!” seconds after I hang up with our guests on Skype. Hosting 33founders is an enormous blessing for so many reasons.


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