When It's Time to Invest in Your Startup

John Tabis // Founder and CEO of The Bouqs

John Tabis clarifies how to invest in hiring and new features at your startup to maximize ROI. 


Choose a Name That's Top of Mind for Customers

John Tabis // Founder and CEO of The Bouqs

John Tabis addresses how to create a startup name that defines the experience your service provides.


Don't Reinvent the Wheel for Standard Processes

Mike Townsend // Co-Founder and COO of HomeHero

"Build it internally as best as you can with your own research but when you encompass strong forks in the road, like decisions you need to make, poke your head up and look how other companies do it...You learn a lot of subtle learnings and nuances of what comes off of a very simple product on the outside...We didn't have to reinvent the wheel in a lot of ways, we were able to accelerate our growth by having that relationship with Aaron." 

The Only Sign of Life is Growth

Kyle Hill // Co-Founder of HomeHero

"I've always said that the only sign of life is growth and if you're setting and hitting milestones then you should keep the pedal to the medal. At our last startup, Flowtab, Mike and I felt like we weren't growing. We were setting out for goals for ourselves in terms of the number of  bars, transactions and new users and three months later we were orders of magnitude away from hitting those goals. So we made a responsible decision to say 'hey, let's do something different.'" 

Develop a Clear Understanding of Your Financials

Lauren Jupiter // Co-Founder of AccelFoods

Lauren Jupiter and Jordan Gaspar provide advice for founders to understand their cash flow and determine when to spend on new initiatives.


How to Evaluate Partnerships as a Young Startup

Bhavin Shah // Co-Founder & CEO of Refresh

Bhavin: "If it’s a big company and you think it’s strategic to your direction. A lot of startups get approached early on, especially if they are onto something, from a lot of different people. It can be very enticing to go ahead and work with everyone but it can also be extremely distracting. 

We’ve been asked to work with tons of companies in the past; Many of which we’ve declined simply because it wasn’t on our road map or we didn’t feel like it was absolutely in the dead center of where we needed to head. 

So when you get the opportunity to work with a company that works with your vision and your direction then it’s a matter of leaning in, of really being responsive. It’s a matter of really taking a look at how you can use their distribution to get you the most visibility. 

So, I think it’s been helpful for us. We’re based here in Silicon Valley and if you get in a car and just drive up the peninsula, get into a meeting you can make the face to face happen. 

A lot of what Refresh is about is about engendering trust. It’s about building rapport. We practice what we preach. We try and go out there and meet as many people as possible.

Organizations like Salesforce and others are very large. There are a lot of stake holders so not being shy and being slightly annoying is actually a very good characteristic of startup founders in terms of being persistent. 

They’re obviously on a different timeline. They might be meaning for you to be working with them next year. You have to push that along faster in order to enable something that’s probably worth your while. It’s very hard to do that in a little way. 

Paul: "When you make any sort of partnership with a company they aren’t going to value your time like you do in a sense. When you’re a startup founder you are busy 27 hours a day doing all sorts of stuff. So taking three hours to prepare  and set up for the meeting is nothing in that context. It’s a dangerous decision.

So like Bhavin said, if you’re not sure this is almost where you want to head your company you should be very careful about doing it."

Nicolas Brusson explains the decision to use one of BlaBlaCar's popular features as the company's name rather than sticking with a traditional one that was descriptive of their service. 


Own the Problem, Not the Solution

Sam Rosen // Founder of MakeSpace

Sam Rosen explains how patience, not having expectations, and constantly testing new solutions enabled Netflix to develop and refine their product. 


Use These Three Things to Maximize Your Startup Launch

Soraya Darabi // Co-Founder of Zady

Soraya Darabi addresses why founders should describe their brand as a movement, not a company, the importance of meeting with catalysts to share your story, and how Zady created a compelling landing page to spark consumer interest. 


How Cover Used Their Beta Period to Integrate with Their Partners

Mark Egerman // Co-Founder of Cover

"...Because this is one vertical we really got to work closely with them, run lots of tests, lots of different iterations of the app...You don't see the world as a blank slate and it allowed us to fit into that existing infrastructure...It allowed us to establish trust...Our beta period didn't resemble what the product does now and it allowed us to send restaurants meaningful business and prove to them that they would get paid the way we said they would. So when we came to them and said 'hey we're ready to do this full time' they didn't bat an eye." 

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