John Tabis clarifies how to invest in hiring and new features at your startup to maximize ROI.
John Tabis addresses how to create a startup name that defines the experience your service provides.
Lauren Jupiter and Jordan Gaspar provide advice for founders to understand their cash flow and determine when to spend on new initiatives.
We’ve been asked to work with tons of companies in the past; Many of which we’ve declined simply because it wasn’t on our road map or we didn’t feel like it was absolutely in the dead center of where we needed to head.
So when you get the opportunity to work with a company that works with your vision and your direction then it’s a matter of leaning in, of really being responsive. It’s a matter of really taking a look at how you can use their distribution to get you the most visibility.
So, I think it’s been helpful for us. We’re based here in Silicon Valley and if you get in a car and just drive up the peninsula, get into a meeting you can make the face to face happen.
A lot of what Refresh is about is about engendering trust. It’s about building rapport. We practice what we preach. We try and go out there and meet as many people as possible.
Organizations like Salesforce and others are very large. There are a lot of stake holders so not being shy and being slightly annoying is actually a very good characteristic of startup founders in terms of being persistent.
They’re obviously on a different timeline. They might be meaning for you to be working with them next year. You have to push that along faster in order to enable something that’s probably worth your while. It’s very hard to do that in a little way.
Paul: "When you make any sort of partnership with a company they aren’t going to value your time like you do in a sense. When you’re a startup founder you are busy 27 hours a day doing all sorts of stuff. So taking three hours to prepare and set up for the meeting is nothing in that context. It’s a dangerous decision.
So like Bhavin said, if you’re not sure this is almost where you want to head your company you should be very careful about doing it."
Nicolas Brusson explains the decision to use one of BlaBlaCar's popular features as the company's name rather than sticking with a traditional one that was descriptive of their service.
Sam Rosen explains how patience, not having expectations, and constantly testing new solutions enabled Netflix to develop and refine their product.
Soraya Darabi addresses why founders should describe their brand as a movement, not a company, the importance of meeting with catalysts to share your story, and how Zady created a compelling landing page to spark consumer interest.
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