How to Build a Problem Solution Hypothesis

Grace Ng // Co-Founder & Design Lead of Javelin

"Start out with a customer problem hypothesis - Defining who you think your customer is and the problem you think they have that you are trying to solve. In the beginning you don’t want to define your solution because if you define your solution then it’s really easy to fall into the trap of pitching your solution to your customers too early and asking leading questions causing you to not learn enough about their pain points. Focus on the customer problem hypothesis. An effective hypothesis would be: I believe this customer has a problem achieving this: _______. "

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