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Use a Discovery Element to Promote Social Sharing

Matt Schnarr // Co-Founder of AWAKE Chocolate

Matt Schnarr explains how the discovery element of AWAKE Chocolate having an equal amount of caffeine as a cup of coffee provides a simple gateway for users to share their product. 

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Consumers Choose Events, Not Material Goods

Ben Hindman // Co-Founder and CEO of Splash

Ben Hindman discusses the importance of real life events and why a digital brand is not enough to meaningfully engage today's consumers. 

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How The Bouqs Inspires Consumers to Share Photos on Social Media

John Tabis // Founder and CEO of The Bouqs

John Tabis explains why including a pamphlet detailing The Bouqs story, providing their social channels, and sharing a referral program motivates customers to post testimonial photos.


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