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How to Use Your Newsletter to Drive Sales

Neil Capel // Founder and CEO of Sailthru

"You need to personalize what that customer is telling you...The clickstream when they come to the website is vitally important and if you're not analyzing that it's just data exhaust...It's not just about the email. It's about making sure that communication channel continues. It's about continuing that thought process all the way through from channel to channel." 

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