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How to Gain an Audience

Paul Berry // Founder of RebelMouse

Paul Berry addresses how content startups like VICE have grown their brands.

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How to Monetize Your Content Startup

Neil Capel // Founder and CEO of Sailthru

"The real value comes in selling the packages yourself. It's about creating a niche, and a caliber of content that's phenomenal. It's about treating that single consumer with the best possible content so they're always coming back. The ability to do that will always increase the page visits per user...When consumers get a very personalized outreach from the brand they're going to look through it and go back; And that becomes habitual." 

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